"Close your eyes for a moment and try to imagine a world without colors. Weird, right?

Now open them and look around - what emotions overwhelm you? and you?
 

Colors have a deep effect on our subconscious, each color evokes different associations and feelings in us, and its effect on the mind changes accordingly. The color blue, for example, evokes in us positive emotions such as peace, security and relaxation. The gray on the other hand, calls us to sadness, boredom and despondency.
 

And the red? That's another story. Red evokes a whole arsenal of emotions in us. It is vibrant, full of life and has multiple meanings, we blush with excitement and passionate love, and blush with anger, shame and pain. Red occupies a place of honor in many areas of our lives. Among them are fashion, food, interior design as well as culture and art.
 

The exhibition "אוצרים באדום" hosts artists who bring the color red to the red carpet and present its dominance and influence on the feelings, thoughts and choices of each and every one of us."

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Written by Moran Yacovi, the curator of the exhibition